Case studies: web design, SEO and apps

05 files on recordWeb / SEO / AppsReal clients. Real numbers.

The problem, the plan and the numbers, for businesses that refused to settle.

25+ years in digital. 500+ clients served. Pick a file to read the whole story.

(Select a file ↓)
File 01 / E-commerce + App
01
Custom knife makerA storefront as sharp as the steel.
+359%Online sales
File 02 / SEO
02
Garage floor coatingsOwning the market on Google.
#1-3Google rank
File 03 / SEO + App
03
Garage floor products20× the search traffic in under 90 days.
20×Organic traffic
File 04 / Consulting + App
04
Marketing agencyCutting 80% of the overhead.
80%Expenses cut
File 05 / Website + Booking App
05
Family entertainmentParty bookings, off the phone.
+31%Bookings
(Dossier) File 01 / Custom knife maker

A storefront as sharp as the steel.

Launch plans that sell out custom drops in minutes, every product in Google listings, and a manufacturing system that cut stockouts 80% and gave the owner 15 hours a week back.

Client
Stroup Knives
Industry
Custom knife maker
Services
Launch plans, Google listings, manufacturing and inventory system
Timeline
Ongoing
stroupknives.comFig. 01
Stroup Knives homepage
I. The problem

Stroup Knives was running a growing shop on spreadsheets and store plugins that didn't talk to each other. Every purchase order was done by hand, stock counts were always a step behind, and late invoices were chased one email at a time, taking 45 days on average to collect. Stockouts were common, and the owner spent about 15 hours a week just keeping inventory and payments straight.

II. The plan

Launch plans built around limited custom drops, every product listed in Google's product results, and a custom manufacturing system that tracks each knife from raw steel to the shipped order. Purchase orders draft themselves when stock hits a reorder point, one stock count covers the store and the warehouse, and payment reminders and account holds run on their own.

III. What we delivered
  • Limited-drop launch plans
  • Google product listings
  • Custom manufacturing and inventory system
  • Automated purchase orders and collections
  • Ongoing growth consulting
IV. The results
+359%Online sales
MinsTo sell out a drop
100%Products in Google listings
-80%Stockouts in the first quarter
12 daysTo collect a late invoice, down from 45
15 hrsOwner time back each week
“Over the years Jake has helped me grow my company and is always there with helping me build a better online footprint and has helped increase my business more than I can say.”
Chris StroupStroup Knives

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