Skilled Hands$19.97 a monthCancel anytimeFor Christian business owners

AI help for the owner who would rather run his business than chase the next tool. A monthly call with Jake, answers by email, plain guides, and the tools we're building for members.

The name comes from Proverbs 22:29, the same verse behind Before Kings Co.

Join Skilled Hands
(01) Sound familiar

You know AI could save you hours. You just don't have the hours to figure it out.

You've tried it. You asked for a Facebook post and got three paragraphs you'd never put your name on. You watched somebody online promise AI would run your whole business, and it sounded like every pitch you've already said no to.

Meanwhile the work piles up. The post that didn't go out. The follow-up email you never wrote. The page on your website you keep meaning to fix.

Skilled Hands is for that owner. You get a man with 25 years in digital marketing in your corner every month, and tools we're building to write the way an honest man talks.

(02) What you get

Five things,
one price.

  1. I.

    A group call with Jake, every month

    One hour on Google Meet. Bring your questions about AI, marketing, your website or the tools, and get straight answers alongside other owners working on the same things. Can't make it? The recording goes up in the members area.

  2. II.

    Email Jake when you're stuck

    Send Jake your question and get a personal reply within two business days. It's advice, not done-for-you work, from the same Jake that Chris Stroup and Julie Friend both call "always there."

  3. III.

    Premium guides

    Step-by-step guides to using AI in a real business, each laid out as what it is, why it matters and how to do it. Every guide shows the date it was last updated and the version of the tool it covers, so you're never following steps that stopped working last spring.

    First on the shelf: The GoHighLevel API v3 Playbook, updated October 20, 2026.

    Next up: setting up a Claude Project that knows your business, writing a values page, answering Google reviews with AI, and planning a month of posts in an afternoon.

  4. IV.

    The member tools

    We're building these now, and members get each one the day it opens.

    • The Content WriterPosts, emails and pages in your voice, checked against honest-writing rules before you see them. No hype, no fake deadlines, nothing you wouldn't sign.
    • The Funnel BuilderAnswer questions about your business and get the whole plan written out: the pages, the emails and the follow-up, in order.
  5. V.

    The Claude Kits

    Ready-made files you load into a Claude Project so every chat starts out knowing your business, plus the writing rules that keep it sounding like a person.

(03) Who's on the call

Built by someone
who already builds this.

Jake McCluskey has spent 25 years in digital marketing and web design and holds every major AI certification, from Claude to OpenAI to Google. He built FUEL, an AI marketing platform with more than 30 tools that eFriend Marketing runs its client work on. The member tools come out of the same workshop.

"Jake is a blessing to our business, he has helped build processes and procedures that has saved us lots of time and money, he is always there finding new ways to help us."
Julie FriendeFriend Marketing
"Over the years Jake has helped me grow my company and is always there with helping me build a better online footprint and has helped increase my business more than I can say."
Chris StroupStroup Knives
(04) Is it for you

For you if

  • You own a business and want AI to take real work off your plate.
  • You'd rather ask a person than dig through forum threads.
  • You want marketing you can stand behind.

Not for you if

  • You want AI to say things that aren't true.
  • You want someone to do the work for you. That's what hiring Before Kings Co. is for.
(05) The offer

$19.97 a month.
Cancel anytime.

  • A one-hour group call with Jake every month, recorded
  • Personal email answers from Jake within two business days
  • Every premium guide, kept current
  • Each member tool the day it opens
  • The Claude Kits

Cancel from your account page whenever you want. You keep access through the month you paid for, and you won't be charged again.

Every month you put this off is another month of doing it all by hand.

Join Skilled Hands
(06) Straight answers

Asked
and
answered.

Do I need to be good with computers?

No. If you can send an email, you can ask Jake a question. Bring it to the call or put it in an email, in plain words, and you'll get a plain answer back.

What if I miss the group call?

Watch the recording in the members area whenever it suits you.

When do the tools open?

We're building them now. Members get each one the day it's ready, and we'll email you when it is.

Can I get a refund?

There are no refunds. You can cancel any time from your account page and you won't be charged again.

How is this different from hiring Before Kings Co.?

Skilled Hands teaches you and gives you the tools to do it yourself. Hiring us means we do the work for you.

How do I sign in?

With your email. We send you a link, you click it, and you're in. No password to remember.

(07) Join

Bring Jake the first thing on your pile.

Pay right here with a card. Your sign-in link arrives by email right after.

Loading the secure card form…