In Part 1, we covered the simple fix for AI marketing that sounds slick and off: write your values down and give them to the AI every time. We also covered mods, the add-ons Anthropic built into Claude Code that can enforce those values instead of only suggesting them.
This part is practical. Here are 7 mods. Each one fits a place your business talks to the public. These aren't products you can download today. They're mods you ask Claude to build for you, and for each one I've written out what to type. You describe it, and Claude writes it, installs it and reloads it.
A quick note before you start. Some of these mods step in when Claude is about to save a draft or schedule a post, so they only help if Claude is doing that work inside Claude Code. Mods 3, 4 and 5 also need your scheduling or email tool connected to Claude Code through an MCP server, a small add-on that lets Claude use another program. If you haven't set that up, skip those three for now. If you copy and paste posts by hand, start with mod 1, which helps no matter how you post.
For your social media
1. The Values Prompt
What it does: Every time you ask Claude for marketing content, this mod adds your values page to the request before Claude reads it. You write the page once and it rides along on every post from then on.
Build this one first. Nearly every bad AI post I see from a good business has the same cause. The owner asked for a post and didn't say who they are. With this mod, Claude hears it every time, and a small note above the box where you type tells you it's working.
Ask Claude:
Build me a mod that adds values.md to the start of every prompt asking for a post, email, ad or blog. Show a small "Values loaded" note above the prompt box.
2. The Hype Catcher
What it does: You keep a short list of phrases you've ruled out, like "only 3 spots left," "act now" or "last chance." When Claude saves a draft containing one, the mod holds the save and shows you the sentence with two buttons: keep it or fix it.
Jesus was teaching about oaths when He said this, but the principle underneath is plain speech: "But let your statement be, 'Yes, yes' or 'No, no'" (Matthew 5:37, NASB). Fake urgency breaks that. It's a statement dressed up to pressure someone. If you really do have 3 spots left, keep the line. If you don't, the mod catches it before a customer reads it.
Ask Claude:
Build me a mod that checks drafts saved in the drafts folder against banned-phrases.txt. If one matches, hold the save, show me the sentence, and give me Keep and Fix buttons.
3. The Sunday Check
What it does: If you schedule social posts through a tool connected to Claude Code, this mod notices any post set to go out on Sunday and asks you to confirm it.
Some owners keep Sunday clear of business. Others are glad to post a verse or a church invitation that day. Both are fine, and the point isn't a rule. It's that a post you scheduled on a Tuesday afternoon doesn't go out on a day you'd rather keep quiet without you deciding it should. If you want it to go, one click approves it.
Ask Claude:
Build me a mod that watches for tool calls that schedule a social post. If the time falls on a Sunday in my time zone, pause it and show me the post with Approve and Move to Monday buttons.
For your email list
4. The Unsubscribe and Subject Check
What it does: Before Claude sends or schedules an email through your email tool, the mod checks that the email has a way to unsubscribe and that the subject line skips the tricks you've ruled out, like "RE:" on a message that isn't a reply.
Your list trusted you with their inbox. A fake "RE:" works by making someone think you already have a conversation going, and that's a lie about a small thing. The unsubscribe link is more than manners, too: in the US, commercial email generally has to give people a way to opt out.
Ask Claude:
Build me a mod that runs before any tool call that sends or schedules an email. Block it if there's no unsubscribe link or the subject starts with RE: or FWD:, and tell me what to fix.
5. The Proof Check
What it does: Keep a file of your real testimonials, each with the customer's name and their permission. When a draft contains a customer quote that isn't in that file, the mod holds it and shows you.
AI tools sometimes write a glowing customer quote nobody ever said, because it sounds like what a happy customer would say. Publish it, and you've put words in a stranger's mouth under your name. "Lying lips are an abomination to the LORD, But those who deal faithfully are His delight" (Proverbs 12:22, NASB). An abomination is something God finds detestable, which is about as strong as Scripture's language gets. This mod keeps every testimonial tied to a real person who agreed to share it.
Ask Claude:
Build me a mod that holds any saved draft containing a customer quote that isn't word for word in testimonials.md, and shows me the quote.
For your blog
6. The Scripture Check
What it does: When a blog draft quotes a Bible verse, the mod opens a panel beside the conversation listing every reference it found, with the quoted words and a box to tick once you've checked each one against your Bible.
AI tools misquote Scripture more often than you'd expect. They blend translations, smooth out a phrase, or pin the right words to the wrong chapter. It's worth getting right. The mod can't confirm the wording by itself unless you give it a Bible source to compare against. What it does is make sure you open your Bible before a verse goes out under your name.
Ask Claude:
Build me a mod that lists each Bible reference in my blog drafts in a pane beside the conversation, with a checkbox for each, and add a /verses command that opens it.
7. The Mission Band
What it does: Each time you open Claude Code, a thin band above the box where you type shows your business's mission and a verse you choose. Nothing more.
It's the smallest mod on the list and maybe the one you'll keep longest. It's easy to sit down to knock out some marketing and forget why the business exists, and a line of text where your eyes already are is a quiet reminder before you write a word.
Ask Claude:
Build me a mod that shows one plain line from mission.txt in a band above the prompt, with a button to hide it for the session.
Start with one
You don't need all 7. Build the Values Prompt first, because it improves everything Claude writes for you without changing how you work. Add the Hype Catcher once you're saving drafts in Claude Code, and the Scripture Check once your posts quote the Bible.
In Part 3, I'll walk you through building your first one in the Claude desktop app, and through checking any mod in plain English before you trust it.
Read the series: Part 1: Put your values into the AI · Part 2 (you are here) · Part 3: How to set up your first mod